Gaya APA

Belch, G, E., Belch, M, A. (1995). Introduction to Advertising and Promotion An Integrated Marketing Communications Perspective (Cet. 3). Chicago: Irwin.

Gaya MLA

Belch, George, E.., Belch, Michael, A.. "Introduction to Advertising and Promotion An Integrated Marketing Communications Perspective". Cet. 3 Chicago: Irwin, 1995. Text.